About Us

Genetic is a UK bike brand of over 20 years standing and we produce a select range of lightweight, high performance, Road, Gravel, CX, Trail, Track/Fixie and TT/Tri cycle components.

As a house brand of leading UK distributor, Ison Distribution, we are able call upon our extensive experience and knowledge of the bicycle market and industry. We use our in-house product/engineering design team and some of the World’s leading manufacturers to create our products.

When setting out to evolve a range of lightweight performance bicycle parts, instead of trying to ‘re-invent the wheel’, we use our experience and connections. We aim to produce exceptional performance products with inbuilt reliability and competitive prices.

Our engineers are some of the finest in the World for each product we develop. This factor means that our Genetic engineering is an evolution from the top of the tree every time we produce a new item.